The wait for the biggest shopping sale for 2023 is over. Black Friday sales started on 24th November 2023, offering huge discounts on every item in the market. Every brand and e-commerce website has started promoting the black friday sale to attract customers. But have you ever wondered why the Black Friday Sale? Let’s unveil the reason behind the name and surge in shopping.
What Is A Black Friday Sale?
Black Friday is the term given to the Friday that comes after the Thanksgiving celebrations which is often celebrated on the 4th Thursday of November every year. This day is considered the first day when the shopping for the upcoming holiday begins and retailers offer huge discounts to attract customers. However, the term Black Friday is often mistaken as ‘lack of profit or loss’. But in reality, black Friday refers to the day of economic stress.
History Of Black Friday
Back in the 1950s, people in Philadelphia reportedly came out of their houses to shop for the upcoming holiday season which led to huge crowds on the streets. At that time, police officers used the term Black Friday to manage the pedestrians and vehicles that congested the city on this day. The crowd led to accidents and police were required to use violent methods to manage the chaos.
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Why Do Sales Increase On Black Friday?
Retailers around the world prepare for this big shopping day throughout the year. Black Friday is the first day of shopping for the upcoming season, so people are often excited to get their hands on most of the items. Moreover, retailers offer major discounts on merchandise gadgets and kids' essentials to attract more and more customers. This is done to increase overall sales as retailers get an opportunity to clear the old and excess stocks by offering discounts making space for the new stock.
Earlier people used to visit stores for shopping (pink friday sale) but nowadays online shopping is a trend which enables e-commerce websites to promote the Black Friday Sale a week before the final day. This strategy keeps the people in the loop and they start looking for things they want to purchase when the sale begins.
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